Have you failed to achieve the sales targets you had set for your ecommerce portal?
Do you really feel that your website could have done better?
The reason could be the poor performance of the ecommerce platform that you may be using.
Try Magento 2.0 – the newly launched platform, especially for the enterprise and community editions!
In today’s world you can hardly survive in the market if you don’t have an online presence. People want to do everything online – looking for jobs, hiring employees, paying up bills & taxes, reading books, communicating, purchasing stuff and more.
Every business should make it as easy as possible for consumers to buy their products online. For this to work well, you will need a strong ecommerce platform that is high-performing and user-friendly. Therefore, Magento 2.0!
Launched in November 2015, the new version of Magento has already started creating waves across the Magento Community. With Magento 1.x slowly phasing out, the experts are expecting a massive growth of Magento 2.0 in the coming years. Not only would brand new businesses and stores be buying Magento 2.0, but also many businesses would be switching over from other ecommerce platforms to Magento 2.0.
If you are already using Magento 1.x, you may be extremely pleased with the kind of flexibility it provides when it comes to creating stores using those coding chops and pre-made extensions. However, this feature doesn’t really make it a high-performing, user-friendly platform.
There are many options missing such as mobile-responsiveness, admin capabilities and performance optimization. Also many have complained that Magento 1.x is really slow, which is why the Magento Team decided to upgrade their platform.
Why Choose Magento 2?
It will definitely be a wiser decision to move over to Magento 2.0, even if you are on one of the top ecommerce platforms such as Woocommerce and Shopify. You will understand the reason when you go through the following benefits of Magento 2.0:
Better performance: Magento 2.0 runs really faster when compared to Magento 1.x or any other ecommerce platform. More speed definitely means better Search Engine Ranking and increased sales. What used to take five to ten seconds will now take only one or two seconds as the platform features full-page caching. The updates are also going to work real quick, which means you will be able to take full advantage of the new features as and when they are released.
Faster checkouts: Checkout process is where many users decide to do away with their purchase decisions. However, Magento 2.0 will do the trick for you as it is much more streamlined and intuitive. It will hardly take a few seconds for the customers to move from cart to a completed order. The customer information required is lesser and the steps are fewer, which means you are going to enjoy increased conversions, without too many abandoned carts.
Key integrations: By integrating with many popular extensions such as Braintree and PayPal, Magento 2.0 offers better functionality. Also, the payment gateways are made absolutely secure through integrations with Cybersource and Worldpay.
Improved admin interface: Magento 2.0 makes it very easy to manage your online store through its improved admin interface, which is very easy to learn and user-friendly. You can customize your admin panel to improve your productivity when it comes to managing orders, products as well as customer data. The drag-and-drop layout editing makes it easier to change the appearance of your online store, even if you have no knowledge of coding.
Mobile-Friendly: With more and more customers making their purchases on their tablets and smartphones, Magento 2.0 makes it very easier for you to improve your sales because of its mobile-responsiveness. Features like easier checkout, integrated video and SEO-friendly themes help a lot when it comes to mobile sales.
Apart from all of this, Magento 2.0 has an admin panel that is touch-screen friendly. This will help you in managing your store even while you are on the go.
How to make that change to Magento 2.0?
More than 240,000 shops today are on Magento 1.x. Even if all of these are convinced to make the change over to Magento 2.0, there are a few questions that keep haunting them on how to go about making such a change:
- When to make that upgrade to Magento 2.0?
- How painful or smooth is the process going to be?
- Is it really worth the trouble?
Here are the answers to these questions:
When do I have to upgrade to Magento 2.0?
The answer to this depends totally on the current condition of your site. If it has been performing well and doesn’t really have an outdated ecommerce platform, this upgrade can probably wait. However, if you are facing any serious performance issues, and if you have too many of those third party extensions installed on your site, it may be the right time to make that upgrade.
How painful or smooth is the process going to be?
It is definitely not going to be a piece of cake. However, the good news is that Magento 2 comes with a migration tool that can make it easier for you to move your data. Although the store setup and the transfer of products, customer details & orders are going to be easier with this tool, you may have to work on your code customizations and themes.
The extra investment will be to the extent of revamping the visuals and functioning of your site. Nevertheless, this will give you a chance to re-think your business, get rid of that legacy code and improve the overall functioning of your website.
Is it really worth the trouble?
Yes, it definitely is. However, if you are already on Magento, you don’t have to jump the gun right away as the older versions will be supported for many more years to come. In the meanwhile, you can think about a few things such as:
What are those things that you would like to improve upon in your business?
Are there any extensions that you are not really using and if so which are those?
You can also start discussing things with your solution partner about changing over to Magento 2.0.
2016 is definitely going to be a good year to start making those much needed changes to your business. The tools are available here. All you need to do is go out there and start using them!
Author bio: With more than 8 years experience, Mag eCommerce Studio is one of the leading Magento development company in USA. They are having dedicated Magento developers team who provide impeccable Magento website solutions.